Privacy policy

Effective Date: August 2026

Perahans ("we," "us," "our") respects your privacy and is committed to protecting the personal data you share with us through perahans.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding it, in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023.

1. Information We Collect

Personal details: name, email address, phone number, shipping/billing address.
Order details: purchase history, payment information (processed securely via our payment partners — we do not store full card details).
Measurement data: for bespoke/custom orders, measurements you provide via forms or during consultations.
Account information: login credentials, wishlist, saved addresses.
Technical data: IP address, browser type, device information, cookies, and browsing behavior on our site.

2. How We Use Your Information

We use your data to:

Process and fulfil your orders (including custom tailoring)
Communicate order updates, shipping, and delivery information
Provide customer support
Personalize your shopping experience and recommend products
Send marketing communications (only if you've opted in — you can unsubscribe anytime)
Improve our website, products, and services
Comply with legal obligations

3. Cookies

We use cookies and similar technologies to remember your preferences, maintain your cart, and analyze site traffic. You can control cookies through your browser settings.

4. Sharing of Information

We do not sell your personal data. We may share information with:

Shipping/courier partners (FedEx, Blue Dart, Delhivery, Shiprocket, India Post) to fulfil deliveries
Payment gateway providers to process transactions securely
Service providers who assist with marketing, analytics, or IT support, under confidentiality obligations
Legal/regulatory authorities, where required by law

5. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

7. Your Rights

You have the right to:

Access, correct, or update your personal information
Request deletion of your account/data (subject to legal/order-related retention requirements)
Withdraw consent for marketing communications at any time
Raise concerns by contacting us at care@perahans.com